Small Business Saturday is an important holiday to draw attention to the importance of shopping at local businesses over large retailers. By becoming registered on small business directories for the holiday, offering exclusive deals, and marketing in advance of the holiday, small businesses can draw in customers that will hopefully direct their dollars to these businesses for the foreseeable future.

This holiday is a clear win for small businesses, but consumers benefit as well by finding great new local products and services and supporting their local economies. When shopping locally, $68 for every $100 stays in the community, while only $43 stays in the community when shopping non-locally. Shopping locally also offers a more unique product selection which is the primary reason that shoppers state they prefer small and local retailers.